If you already use a Serum in your skincare routine, you might know the importance of it. If you do not use one and are unaware, here is why you need a serum. The serum is designed to be applied in a thin layer after skin cleansing but before a moisturizer. The formula of a serum delivers concentrated ingredients in a texture that allows it to absorb easily into the skin.

The key ingredients in a serum target to address a very particular concern, making it an ideal addition to the daily skincare routine to see visible results in a specific area. In other words, it is a focused, targeted, and concentrated product that helps with a specific skin need or concern like dullness, dark spots, wrinkles, dryness, and more.

The Science & Chemistry Behind The Formula

The formula contains a patented complex of four active ingredients that act on all four stages of melanin production for a targeted anti-dark spot action. This complex fights the appearance of dark spots on the skin’s surface. The external environment (pollution, UV, etc.) and lifestyle (smoking, stress, etc.) cause oxidant and inflammatory micro stresses leading to an imbalance of the melanocyte and the overproduction of melanin. Vitamin E acetate and Alpha-bisabolol of natural origin are powerful soothing antioxidants that fight against the overproduction of melanin.

My Thoughts

Phyto-Blanc Pure Bright Activating Serum has been a very nice addition to my skincare routine. My medium skin tone takes forever for the dark spots to fade. I was very excited to try this serum which targets pigmentation and dark spots. After using this serum for over a month now, my skin is brightened and dark spots are reduced. My overall complexion looks luminous and uniform. Also, the creamy fresh texture glides onto the skin and transforms to leave a soft and velvety finish.

It sinks into the skin without leaving any residue. I apply my moisturizer after this serum – both day and night – of course, SPF during the day. The makeup sits on well over it without any issues. In conclusion, my skin does look bright with faded dark spots. And it is definitely what I was expecting from this serum. It is suitable for all skin types. I follow with a hydrating serum or moisturizer when my skin needs extra help – especially in this cold weather.

I prefer exfoliating my skin before I use any masks or bi-weekly. It helps the serum and other skincare products absorb better. My current favourite is Gentle Facial Buffing Cream.

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