Yehwadam is a new line launched by The Face Shop and focuses on brightening and anti-aging. It is described as specifically developed to reveal skin's brightness and radiance by reducing the appearance of pigmentations, dark spots, and dull skin tone.

I am always looking for brightening products; anti-aging is a plus. Between my office hours and two kids at home, I have to go the extra mile to care for my skin and look and feel good. So when it comes to brightening, yes, I go for it.

Yehwadam Pure Brightening Serum focuses on giving the instant brightening effect, revealing the skin's natural glow and brightness using brightening ingredients such as pearl powder. This serum is silky in texture and glides very smoothly on the skin. It does not leave any sticky feeling or any residue. Another thing about this serum is that along with brightening and anti-aging, it does provide hydration. The serum contains lamellar, a moisturizing ingredient with a similar structure to skin, to replenish skin with moisture.

I use this serum either as a single treatment step or layer it with other serums based on my skin needs. Overall, I have noticed my skin is bright and radiant with this serum in my routine. The Yehwadam Pure Brightening Line does have more products in the range, including toner, emulsion and brightening cream. All the products are available at The Face Shop.

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