Where Mindfulness Meets Haircare

Fable&mane is founded by a young Indian couple passionate about haircare and well-being. Inspired by their culture and life experiences, they transform year-old family traditions into innovative hair care routines.

The Inspiration

Fable&Mane grew to share the story of their roots. Growing up in a family that comes together around hair treatments, haircare is a part of who they are. The brand founders share fond memories of their grandparents massaging herbal oils onto their heads and a family motto: “Good thoughts, free movement, followed by a cup of chai in silence.”

The Holiroots Collection

This particular routine relates to the fable of the Sal tree. Bathing in the warm sun, it spreads its stems, but in vain; its roots are weak. The signature Holiroots collection is about strengthening the hair from the roots up. Thus, composed of their best-selling products, it hydrates from the roots for healthy hair growth.

HoliRoots Shampoo

The shampoo is enriched with Centella Asiatica healing herbs and coconut nourishing oils. This shampoo is a moisture-rich scalp and hair treatment. The silicone-free shampoo is suitable for all hair types and offers a soft, cleansing action to the hair and scalp. Perfect for your regular hair cleanse, the shampoo holds a blend of plant-sourced actives to nourish and restore your hair to its healthiest version. Also, the Holiroots shampoo is color safe and will have your hair growing longer, thicker, and faster in no time.

HoliRoots Conditioner

To follow up on your cleanse, I recommend the Holiroots conditioner. Its silky texture helps smooth, hydrate, and tame frizz within the hair. The conditioner can be used twice weekly, and it helps you manage your hair. Named the miracle hydrator, its formula is enriched with Coconut and the Queen of spices: Turmeric. This golden spice is well known throughout Asia for its anti-inflammatory and softening properties. Also, you can find the shampoo and conditioner in a duo.

HoliRoots Hair Mask

This creamy hair mask is the ideal nourishing treatment for all hair types. Enriched in coconut cream and banana, the mask repairs damaged hair to its former glory. You can use the mask once a week to restore hydration, condition, and shine.

Moreover, the mask itself has a delicious scent of whipped dessert. The Holiroots hair mask promotes cell growth and natural elasticity.

HoliRoots Hair Oil

As one of the brand's best-selling products, this scalp oil is a nourishing pre-wash treatment. Apply directly to the scalp for a deeply repairing and regenerative action. You can leave it on the scalp as an overnight treatment, but we recommend using it before your hair cleanse. The oil is enriched with Ashwagandha and Dashmool, which thicken hair and strengthen the scalp. Therefore, add it to your weekly hair ritual to encourage hair growth!

HoliRoots Hydrating Hair Oil Mist

This leave-in hydrating mist is addictive! The Holiroots hair mist is weightless and fragrant. Enriched with Red Hibiscus and Amla, it protects the hair from UV damage and boosts natural shine. The mist is a bi-phase, meaning you must shake it before each use. You can apply it to dry hair whenever you need to refresh it. Also, sprays like this are ideal if you work in dry, air-conditioned spaces.

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