I attended the launch of Aura Mugler by Mugler which is a new fragrance last week. The decor and ambiance were so much in the spirit of love for art, life, and freedom, I have the pictures from the event in my Instagram highlights if you are interested. Aura Mugler embodies the spirit of women who love life. All those women who, free of prejudice and dogma, are ready to explore their desires and travel the path to self-discovery. All those who long for authenticity, who are searching for their singularity. All those who rely on instinct to become exceptions in an exceptional world. And so is the catching line “Will you dare to listen to your inner voice?”
Aura, the name starts with ‘A' like Angel, a*Men, and Alien. Aura is described as more than a name, It is a presence, a lucky charm. The nose behind the fragrance is Daphne Bugey, Amandine Clerc Marie, Christophe Raynaud, and Marie Salamagne.
The bottle was proposed by Thierry Mugler and sculpted by an artist before being produced industrially, this object has the mark of a work of art. The volume of the heart was chiseled in glass and set in a metal “M”.
As mentioned, Aura was born from a shared love of art and expertise. Beyond fragrance, more than an olfactory experience, it is a masterful orchestration that combines five substances, three hearts, two overdoses and one magnetic field.
To incarnate this new feminity, Zhenya Katava is the face, a young woman with a multicultural and multi-ethnic look, and the universal beauty of an archetype.
The fragrance is a woody aromatic fragrance for women and features the notes of rhubarb leaf, tiger liana, orange blossom, bourbon vanilla, and Wolfwood.
Oriental Botanical Carnal
The Beating Heart – Tiger Liana
The Botanical Heart – Rhubarb Leaf & Orange Blossom
The Animal Heart – Bourbon Vanilla & Wolfwood
Two Overdoses – Tiger Liana & Rhubarb Leaf
The fragrance is an exotic floral to me, with musky overtones. A light spray is what I need and is enough to achieve a quick dry-down. It would be suitable for formal events, or gatherings and parties that are glamorous. There is indeed something wild, magical and mysterious about this fragrance that goes with that “Inner Instinct”, the bottle is so enchanting and like a piece of jewel. The face of the fragrance is just perfect.