Illamasqua is a British brand that has been pushing boundaries and redefining beauty conventions since the time it was founded. The creation of Illamasqua was inspired by all things subcultural and their mission since the start is to empower all with the confidence to express their true self. And that is why you will always notice there is a very wide array of vivid and vibrant colours with unparalleled pigments with the amazing colour payoff. The brand is led by Pablo Rodriguez, Director of Artistry.
I have used Illamasqua Products in the past when I was visiting the UK a few years back and since then I have this brand on the radar to try more from when I am back in the UK. The good news is that the brand is available now in North America, linked the retailers at the end of this post. I have been using a few products from the brand which I am very excited to share now, including the newest launch from Illamasqua – Beyond Foundation.
Illamasqua Beyond Foundation is a very lightweight, sheer coverage foundation that has an ultra-silky texture. It gives a dewy illuminated glass skin finish. The formula keeps the skin look hydrated, healthy, and fresh, without looking oily throughout the day. The formula blends in very nicely into the skin and looks very natural, with no cakey finish. The shade range is lovely, 25 shades across light, medium, dark with warm, neutral, and cool undertones across the shade range.
The foundation did not accentuate my problem areas and looks very natural on the skin. For my problem skin, I have not experienced any issues but really impressed with the natural dewy finish – now that the weather is cold, I am really looking forward to using it more as I feel it is moisturizing and comfortable on the skin.
Another product I am very impressed with is the Hydra Veil – this started my love for the brand a few years back. I am so glad to have it back in the routine. Hydra Veil is a lightweight gel primer that hydrates and smooths skin. It has microalgae, vitamin C, and B3 that work together to help maintain skin hydration levels, creating a healthy-looking, balanced finish.
There are ingredients that also calm the skin while giving a refreshing feeling. I apply this Hydra Veil and wait for few minutes before I proceed with my foundation. For me, it is a makeup product with skincare benefits. The skin feels comfortable, calm, soothed, smooth after the application, and makes a perfect base for the foundation. The skin looks healthy and dewy with a natural glow.
Illamasqua Color Veil is a long-wearing, intensely pigmented blush. The formula is very easy to apply and blend, the texture is silky soft and jelly-like. It feels hydrating, comfortable, and refreshing on the skin. I love the finish of this blush, very natural and radiant colour. It is different from the other cream blushes I have tried until now – in terms of the texture, feel, and finish. The formula is thick and pigmented, so a little is all I need.
I have the shade entice and it is a warm-pinky nude that looks great on my medium skin tone with golden undertones. Apart from using it as a blusher, I have also tried it on my eyes as an eyeshadow and looks lovely. I am really impressed with the Color Veil.
Illamasqua Beyond Liquid Highlighter in OMG is an illuminating liquid highlighter that works great to give a dewy skin if used all over the face or a natural, radiant glow if used on high points of the face to enhance the overall look. The highlighter blends seamlessly and looks like a second skin. The shade OMG is a champagne pearl shimmer and is suitable for all skin tones. I love mixing it with my moisturizer and it gives the most beautiful and radiant look that looks very natural. It is very pigmented and a little is all you need, whether using it as a highlighter or mixing it with the base.
Illamasqua Powder Blusher in excite is a vivid apricot shade with a matte finish. The formula is finely milled, very pigmented and blends in nicely to give a nice pop of colour. Being matte, it does not look flat on the face but gives a beautiful vibrant finish. I would suggest to use a light hand when using this blush and work on blending it. The shade looks very bright, shimmery, and dark coral in the pan but looks even more beautiful on my medium skin tone.
Illamasqua Gel Sculpt is a very unique contouring gel that gives a subtle definition to the cheeks with minimal effort. The water-based formula creates a soft shadow under cheekbones, along the jawline or wherever you want to contour like nose, forehead. It blends very easily without any hard lines and looks very natural.
I have the shade Silhouette which is the darkest available and I have to use it twice to get the pigment I prefer on my skin tone. I blend quickly and easily, I would suggest avoiding over-blending. The gel formula is very refreshing. I am impressed with how natural it looks on the face with minimal effort.
Overall, a really amazing brand and products. I have tried all the above products and they all stand out in their categories in terms of performance, shade range, and finish. Illamasqua products are available at the official website here, Lookfantastic US, Lookfantastic UK, and Skinstore.*Press samples