IT Cosmetics is one of those brands which has been into my routine since I started using and getting serious about skincare and makeup almost a decade ago. At that time, I used to get the products from States until I got to know that the products are available at The Shopping Channel here in Canada. Now that IT Cosmetics is available at retailers as well as their own official website, that is so amazing for beauty lovers like me. The products are even suitable for sensitive skin types, multi-purpose products providing multiple benefits. Your Skin But Better CC+ Cream with SPF 50+ is a staple in my makeup stash and I have my mom use it too, her skin looks so youthful and beautiful with this. I have some new products which I have been using and testing since last few weeks – Your Skin But Better Oil Free Makeup Primer, Brow PowerFULL Eyebrow Pencil, Your Skin But Better CC+ Oil-Free Matte with SPF 40, Bye Bye Pores Bronzer.
It Cosmetics Your Skin But Better Oil-Free Makeup Primer is an oil-free, makeup-gripping base that hydrates the skin while extending the wear of makeup. This skin-transforming primer also works to refine the look of pores and is good for all skin types, including sensitive skin. This is a pretty nice primer for every day to keep the makeup intact while keeping the base refined and naturally matte. It works well with any CC+ cream from the brand or even with few foundations from other brands which I used over this primer to test it. The primer did not cause any breakouts or congestion on my combination skin, did not feel sticky or heavy.
It Cosmetics Brow PowerFULL Eyebrow Pencil is a pencil for brows and has a triangular tip for bold definition and volume. The Universal Taupe shade adjusts to all hair colours—even gray—based on the pressure applied and the formula stays intact on the brows for whole day fading to the minimal as the natural oils of the skin start to be more dominant around the end of the day. For my black hair on the brows, this mixes in pretty well and looks natural, I do not put a lot of pressure but a gentle grip and pressure to fill in the sparse areas.
It Cosmetics Your Skin But Better CC+ Oil-Free Matte with SPF 40 is the matte version of the cult favorite CC+ cream from the brand. It delivers colour-correction, full coverage, anti-ageing skincare and SPF 40 broad-spectrum physical sunscreen—all with a poreless, natural-looking matte finish that stays on all day. This multitasking, complexion-perfecting formula camouflages skin imperfections including dark spots without creasing or cracking and helps to reduce shine and control oil for over 9 hours that I have tested it. It did not break me out, blends in nicely into the skin, works well with the oil-free makeup primer from the brand or even without it. This thick, smooth, creamy formula is pigmented and a little is all you need for the whole face. I usually do not use a concealer on my dark spots while using this, it covers everything pretty well. I use a buffing brush to apply this and it works pretty well to give me a natural matte finish which is not flat but beautiful. For my oily areas on the face, it keeps the area shine-free for a good time.
It Cosmetics Bye Bye Pores Bronzer is a bronzing finishing veil that airbrushes away the look of pores while adding instant sun-kissed warmth to your skin. It is infused with pores blurring technology of the brand and real silk. This talc-free, oil-free bronzer glides over skin without settling into lines or pores and diffuses the look of imperfections for your most flawless glow. The universally flattering shade also features coconut extract for essential moisture and refreshing sensorial experience, plus anti-ageing collagen, hyaluronic acid, peptides and vitamins A, C, and E. It does not look orangey or reddish on my medium skin tone with golden undertones but looks very natural. The powder is finely milled, pigmented, and blends in nicely into the skin. Like other products from the range, the staying power is pretty good.
Overall, the brand has some amazing products, suitable to most of the skin tones and needs, and these new launches are great to check out. It Cosmetics products are available at ItCosmetics.ca and Sephora Canada.*Press samples