New Shiseido Makeup Collection – Light Textures and Bold Colors

Shiseido has launched new makeup collection which has been both appealing to the eyes as well as to the skin with lightweight skincare-like texture, lasting finish, and impactful colors. The products are classified in four reimagined textures – gels, dews, Inks, and powders instead of the traditional categories of face parts such as eyes and lips. The collection theme is ‘Visible Feels Invisible' and the packaging is themed on ‘Modern Japanese' with slim componentry and a lacquered red line.

I have used these products many times and I am really loving the textures, shades, ease of use, and performance of them. Let me start with the cheek products first. I have InnerGlow Cheek Powder and Minimalist Whipped Powder Blush. I have been literally obsessed with these two, they are so amazing, look so natural and the texture is amazing. I have been using this to work every single day since last two weeks.

InnerGlow Cheek Powder blush and highlighter hybrid seamlessly enhances, highlights, and contours with an airy, weightless finish. The formula is very lightweight and airy, blends in beautifully, gives a lit-from-within glow and stays put for over 8 hours which is impressive. The finish looks so natural and radiant. The shade 01 Inner Light is a shimmering Champagne shade which works perfectly as a highlighter for me. I do not see any shimmer on my skin but just natural glow.

Minimalist Whipper Powder Blush is an air-whipped cream blush transforms into a long-lasting, weightless, breathable powder with a soft matte finish. The mousse-like texture transforms into an ultra-thin, featherweight powder with a soft matte finish. The blush last for over 6 hours on my skin. As I mentioned, I am so much into both the cheek products. I have shade 01 Sonoya which is a warm pink shade. This blush looks so beautiful on my medium tan skin tone, gives a beautiful hint of color, making me look alive and fresh even in this harsh winter. ‘Apply sparingly with fingertips or dab onto cheeks using the gel blending tip of the DAIYA FUDE Face Duo brush and buff out with the red, diamond-cut brush head. A little goes a long way: Pat a small amount across your skin for a natural flush or layer to increase color intensity. ‘

Moving on to the lip products, I have LacquerInk LipShine, VisionAiry Gel Lipstick, and Crystal GelGloss.

LacquerInk LipShine high-intensity pigmented blend of oils which offers the shine and comfort of a gloss, while smoothing polymers provide the durable, hydrating color of a lipstick. It is a full-coverage fluid that deposits inky color with a vivid, vinyl finish.  The concave applicator hugs the contours of the mouth and dispenses the perfect amount of pigment that can be worn alone or layered over other lip products for extra dimension and sheen. The formula does not leave the lips dry or sticky, it is comfortable to wear. The shade 302 Plexi Pink is a natural pink shade.

VisionAiry Gel Lipstick is a long-lasting, weightless, full-coverage lipstick that glides on the lips to deliver bold, high-impact color in a single stroke. The shade 210 – J-Pop is a spiced pink shade and perfect for everyday wear. It is very comfortable to wear and last for over 3-4 hours.

Crystal Gel Gloss is an ultra-clear, hydrating gloss provides a Lucite-like finish that leaves lips looking wet and ultra shiny. The non-drying formula boasts a superior refractive index that boosts color vibrancy when worn as a top coat and creates the illusion of fuller lips. It is weightless, moisturizing, glides on nicely, does not have any shimmer, just clear gloss. ‘Apply directly to bare lips and/or cheekbones for a dewy sheen, or use as a top coat to lend a lustrous effect to any product underneath. ‘

Coming next to the eye products, I have been really amazing at the formulas and shades of these. I have Essentialist Eye Palette, Kajal InkArtist

Essentialist Eye Palette has featherlight powder shadows which glide on smoothly and evenly, with a really good staying power. The four harmonizing colors—available in satin, matte, and shimmer finishes to create a multitude of looks—are enclosed in a super-sleek compact developed by the brand’s premiere packaging design architect. There are 8 shade combinations inspired by Tokyo's iconic streets, I have 01 Miyuki Street Nudes and 03 Namiki Street Nature.

Kajal InkArtist is an all-in-one liner, kajal, eyeshadow, and brow filler. The formula is lightweight and nicely pigmented. The soft tip provides a thin, smooth band along the waterline that is just wide enough to be easily swathed across the entire lid, while the detachable sharpener keeps the integrity of the tip intact up until the very last swipe. The sponge blender can be used to create a diffused finish, allowing to achieve precise application or course correct. The finish is matte, comfortable to wear, very pigmented, and has a really impressive staying power. I have swatched shades 04 Azuki Red and 05 Plum Blossom.

Coming on the to brushes, the next generation makeup brushes of Shiseido, made with 100% synthetic fibers and handcrafted in Japan, with ergonomic handles for precision and control. With the three brushes I have been using for a few weeks, I have not experienced any shedding of the bristles. They work effortlessly and there is no streaking or caking of the products while using these brushes – Hasu Fude Foundation Brush, Daiya Fude Face Duo, and Yane Hake Precision Eye Brush.

Hasu Fude Foundation Brush is a uniquely angled foundation brush which offers a flat surface to evenly distribute foundation. The foundation applies perfectly, without any streaking or caking on the face. The synthetic bristles glide on gentle and effortlessly on the skin. ‘Buff product from the center of the face outwards or use a stippling motion for extra coverage. ‘

Daiya Fude Face Duo is a double-ended tool features a gel tip that mimics the effect of fingertips, while the red, diamond-cut brush was built for blending. The red, diamond-shaped synthetic brush head looks and feels fluffy but contains a large number of dense fibers at its core to maintain the tool’s shape and provide the perfect balance of strength and flexibility. This ergonomic brush is compatible with creams, powders, liquids, and gels. Each intricate brush is hand-crafted in Japan by a team of seasoned artisans. ‘Use the gel blender to dab liquid or cushion formulas onto the face and the red, diamond-cut brush to buff and diffuse pigment for a soft-focus finish.'

Yane Hake Precision Eye Brush has chiseled roof shape made entirely of synthetic bristles easily defines brows and fits perfectly along the lash lines. ‘Hold the brush at a 90-degree angle from your face for a thin line. For a thicker, bolder result, hold the brush at a 45-degree angle.'

Along with the products I mentioned above, I reviewed the ModernMatte Powder Lipsticks here in the past which I still adore.

Overall, I am really loving the textures, colors, and the range of products. Shiseido definitely did a great job with this new makeup collection, I will keep the products in the rotation since I am really enjoying them in my everyday routine. Shiseido Makeup Collection is available Sephora Canada, Hudson’s Bay, Murale, Beautyboutique by Shoppers Drug Mart.