Shiseido started as a pharmacy established by Arinobu Fukuhara in the year 1872. When the founder passed on this legacy to his son Shinzo Fukuhara, a great enthusiast of art who through advertising expanded the company to a great extent. They introduced their first cosmetic product, Eudermine in 1897 which gained huge success. Around 1917 Shiseido launched their “rainbow face powder”. It caused a revolution in the make-up industry where men started using makeup too. The brand grew internationally after that and is one of today's top luxury cosmetic brands.
They aim to contribute to the betterment of the world through innovating beauty standards. With the essence of Japanese culture aesthetics and the perfect blend of art & science, Shiseido has curated beauty products with unmatchable quality for more than 100 years. The products made consist of skincare products, fragrances and make-up. There is extensive research on skin, hair, psychology of customers, medicine and food that goes behind it. Being one of the oldest cosmetic brands, Shiseido never lost touch with its authenticity and tradition. The ingredients for the products are selected with utmost care. They are tested multiple times to make sure that they are safe to use and would not cause any harm. The brand ensures sustainability through recyclable packaging. In addition, Shiseido's efforts on reducing the carbon stress on the environment are amazing.
Shiseido Essential Energy Hydrating Cream
It is always a struggle to stick to a strict beauty regimen in today’s busy world. There is a different product for every problem which is not only harsh on the budget but it's also difficult to keep up with it. I used to have a hydrating cream, an anti-ageing cream and a normal moisturizer before I came across Essential Energy Hydrating Cream by Shiseido. I have an oily skin type, which makes it difficult to choose a moisturizer that is not greasy and heavy on my skin.
The cream consists of Ginseng Root extract which has a soothing effect on the skin. Also, it promotes the production of Hyaluronic acid naturally. The micronized and purified form of Hyaluronic acid helps deliver and retain hydration. The cream is suitable for all skin types since it is dermatologically tested. It is also free of any comedogenic substances and mineral oils.
This cream is perfect for a number of reasons. First of all, it is light on the skin without compromising the moisturizing effect. It feels amazing on the skin after applying and absorbs quickly. Since I have oily skin, I don't need to apply it again after I have done it in the morning once. It keeps my skin moisturized and hydrated all day long. It provides a great barrier if you want to use it as a base before applying sunscreen and makeup. I have been using the cream for the past three weeks, and I am already starting to see a decrease in my pore size. The fine lines near the corners of my eyes have also lightened significantly. I also apply it at night with my skincare routine which makes my skin feel soft and refreshed when I wake up in the morning.
Where To Buy It?
Shiseido Essential Energy Hydrating Cream is available at:
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